How weather affects marketing
The weather plays a major role in the way people spend their money. typically, during cold rainy days people emotions are down, they get bored. Spending money online can temporarily give them happiness and better emotions. In contrast, during sunny days people are out and about, they can spend outside in brick and mortar stores, to find items that they like and need.
During hot sunny days people tend to do outdoor activities such as going to the pool, beach, play sports, etc. they tend not to spend a lot of time online due to the fact that they are very entertained while they are doing their outdoor activities. Meanwhile, when the temperature is cold and has bad weather people tend to stay inside and manipulate more with their electronic devices.
