- Credibility, is one of the key components when it comes to having a successful website. Building trust with the customer is essential to having both long term and short term customers. Some ideas to think about are having team pictures of the company, having an about us section that tells the customer the company background as well as who the owners are and how the company operates. Another point is making sure to have reliable and secure URL link that consistently are secure.URLs that have “https” typically are the most secure and most reliable. Putting yourself at the consumers expense, when purchasing something online, the most secure website will also create trust between the customer and company.
- Web Design, how you organize your website with pictures, logos, themes and texts all rely on your target market. Your target market is who you plan on selling your products too. Given the fact that there will also be people who are not in your specific target market that will also roam the website your main goal is to target a set of consumers. Creating the correct theme and texts to have consistency throughout the website is essential. When it comes to pictures, a couple things to remind yourself of is the copyright issues and quality of the images. Having the highest quality images is more responsive to successful consumers.
- Call to action, a call to action is a small descriptive instruction that guides the customer on where to go to either purchase the product or guide through the site. Typically it is used to catch the customers attention, therefore it is typically colorful, off to the side, and draws attention. Having the correct font, button shape size, and color is ideal when creating a call to action. You want a call to action that is easy to notice and does not blend in to easily with the website. With this said, not making the call to action look as a pop up is essential as well.
Effective Website Building Tips
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