- Owned media consist of things like social medias and websites. The company usually owns 100% of the platform/website or if its a social media platform you partially own, like Instagram for example. The more effective your owned media runs and works the better benefits you can get from paid media and earned media.
- Moving on to earned media this is a kind of media where you usually work and earn the exposure for examples things like guest post, retweets, online reviews and other companies mentioning your business.
- Finally, paid media is basically the usual ads you see like advertisements, commercials, and articles that are sponsored. Basically anything that your company pays for to promote your company.
In the massive marketing world I showed you the trifecta of marketing for social media platforms. Social media marketing consist of making a good social platform for your company through networking. All of this to increase traffic, clicks, and brand exposure etc. This trifecta is a system that works together to set up success for your company.
