- Social Currency
- Triggers
- Emotion
- Public
- Practical Value
- Stories
My favorite topic from “Digital Analytics or Social Media Marketing,” was our discussion in regards to the six STEPPS to become contagious.
I don’t often don’t even think about how I’m more likely to share what is going to make me look good, and how this is called social currency. Or how a term immediately triggers our mind to associate it with another person or thing. How important emotion can be because that’s more likely what is going to reach and touch your audience. We also are always so concerned with what other people are doing, that the public has such an impact on us. People are also always looking for content that has a practical value such as how-to videos and I did not realize how vital something like that could be. Finally, in media, we also like to communicate through stories and when sharing a positive one, it can reach a large and relevant group of people.
