Definition: The process of analyzing quantitative and qualitive data digitally from sources such as websites, mobile apps, and social media channels to provide a clear picture of how users are looking for items, and how to enhance your customer experience and strategies.
84% of marketers cannot measure & report on the contribution of their efforts to the business
As marketing continues to evolve, it’s increasingly important to
evaluate and improve your efforts.-Jon Simpson
(Criterion B)
Goals to measure: - S- Specific
- M- Measurebale
- A- Attainable
- R- Relevant
- T- Timely
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.”
-Geoffrey Moore
| ADVANTAGES: | DISADVANTAGES: |
| Increase Productivity | Problems with Data Privacy |
| Understands Trends | Mastering Data Science is Nearly Impossible |
| Improves organization | Blurry Term |
