By: Abby Hawkins
The social media plan is a four-step process that leads you to a successful post.
Step One: Determine the Objective
-Building brand equity
-Inducing additional purchases
Step Two: Plan the Content
-Creating social media content
-Editorial calendar
-content formats
Step Three: Distributing and Promoting Content
-Increase fans/followers
-Becoming contagious STEPPS
Step Four: Meaning Success
-What can you measure?
-Social listening
-Sentiment analysis
