What is Search Engine Optimization?
Search Engine Optimization strategies are efforts to improve the search engine rankings of a website for a specific key word or set of keywords. This is a technique used to help consumers find a website that is most relevant to their search.
STRENGTHS
When used strategically, search engine optimization (SEO), can maximize user-interaction for any business. Some benefits of SEO include:
- Measurable results
- Increased revenue
- Improves customer trust
- Enhances web traffic
WEAKNESSES
A search engine collects information online to fit a “one site fits all” which is not ideal for some users; therefore, it may become difficult for a user to retrieve relevant content. Other downsides of using SEO strategies include:
- Time and effort to attain results
- Cost
- No guaranteed results
- Changes in algorithms that alters rankings
What is Search Engine Marketing?
Search Engine Marketing is a service used to promote and advertise companies’ content rank higher on search engines. This technique helps companies improve the way content is ranked by search engines.
STRENGTHS
One of the biggest advantages of search engine marketing is getting faster results compared to search engine optimization strategies. Other benefits of search engine marketing include:
- Guarented results
- Brand recognition
- Increases web traffic
- Gaining consumers’ attention
WEAKNESSES
Some believe these paid for ads can be intrusive; therefore, many use ad blockers, which may prevent your ad to ever be seen. Other downsides of search engine marketing include:
- Higher long-term costs
- Poor web structure
- More competition
- Slow page load time
