Are you looking to start a business?
What is A/B testing and when am I suppose to use it?
A/B testing also known as split testing, compares one idea vs. another
When starting a website or a business or if you already have one, you are always looking for ways to seek your target audience’s attention. Not only do you want to find ways to attract people to your company but you have to find ways that get people to actually make purchases. That’s when A/B testing comes in.
A lot of businesses will use A/B testing because it tests a control (A) version against a variant (B) version to measure which one is most successful based on your key metrics. You compare these two versions to determine which one performs better for your business or company.
A/B testing is used to optimize marketing campaigns, improve UI/UX, and increase conversions
