Keywords
Keywords are one of the most important things when trying to optimize where your website will come up in a search. You want to make sure your keywords are relevant, generate enough search traffic, and have fairly low competition. You want them to relate to the content and also to your product or service.
URL’s
When creating your URL it should be optimized and include your keywords. No one wants to have to deal with a super long URL or a URL that has nonsense in it. If your brand is a Bagel shop, your URL should look as simple as www.AshbrunBagels.com/everything-bagels/
