Social media today is how people interact with others. We eat, sleep and live on social media, but let’s think deeply for a second, what really is social media? The true definition of social media is forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
The marketing trifecta is,
- Paid media: television radio, and emails; Strangers
- Owned: Retail stores, community and company websites; Customers
- Earned: Youtube, Facebook, Instagram and blogs; Fans
How exactly does social media fit into the “marketing trifecta” ?
Social media is in the “Earned” category of the trifecta because individuals gain free exposure from customer consumer generated content.
