There are three major areas within this marketing trifecta. Those areas are earned media, paid media, and owned media. Digital marketing comes into play in all three of those areas, and within this blog we will see how!
The Big Three of the Digital Marketing Trifecta
Earned media is exposure or publicity that is earned not from paid advertising. Earned media is one of the toughest types of media to achieve, but one of the most effective forms of content making.
Ways That Earned Media is Presented in Social Media:
- Word of Mouth
Paid media is any form of marketing efforts that are backed by some sort of paid placement. Paid revenue is a key compenent to gaining revenue and building brand value within consumers.
Ways That Paid Media Is Presented in Social Media:
- Banners
- Magazines
- SEM/Paid search
Owned media are the many channels that a firm controls, and could be fully owned or partially owned. Owned media is one of the best ways to expand your digital footprint.
Ways Owned Media is Presented in Social Media:
- Facebook Fanpage
- Brochure
- Retail Stores
