
SMM
Social Media Marketing also known as SMM is the use of online platforms to connect to customers and create connections to build your brand, increase revenue, and drive online traffic. Social Media Marketing is necessary for today’s society because it builds trust with returning and new customers, business partners, and employees.
Where to start?

Social Media is large and knowing where to start can lead you on your way toward successful Social Media Marketing. The first step before even starting SMM is to identify your goals. This will allow you to measure your goals as progress on your venture. After identifying the goals specific to you then you can start thinking about where you would like to platform yourself. There are always platforms that are better for you than others so identifying which platforms are most suitable for your company is very important to reach your target market. Once doing these two important steps is when you start putting your social media knowledge and skills to the test. Now you create your scheduling, content, and tracking metrics and engage with your customers, and once growing even other brands.
Trends
Social Media is an always evolving and changing place. Staying up to date with the latest trends is very important to the growth of your brand. Even more important is your business being able to grow and change with social media. To do so you have to have the ability to adapt. Creating and testing new strategies and tracking the success of sed strategies will maximize the potential growth of your business.
