There are three players in social media marketing
- Users
- Advertisers/Firms
- Social Platforms
The Social Media Plan:
- Determine the objective
- Plan the content
- Distribute and Promote Content
- Measure Success
Six Stepps to become contagious on social media
- Social Currency (Self Enhancement & Identity Signaling)
- Triggers (Reminds you of the Product)
- Emotion (Connects products with strong emotional feeling)
- Public (Our decisions are affected by others)
- Practical value (People search for valuable content)
- Stories (People communicate through telling stories)
