- Write an engaging bio
This connects you to potential followers. In the bio, you should include a short description of your brand, a call to action, a phone number, and an email.
2. Figure out a content plan
You must first decide what type of material you will upload before you can sell your products. To do so, you’ll need a content strategy. This entails pre-planned promotion via amusing and educational content shared on your Instagram feed. A content strategy is necessary since it saves time and ensures that your material fulfills your marketing objectives.
Content types to include in your strategy:
New product announcements, promotions, discounts, loyalty programs, and customer reviews are all examples of promotional content.
3. Show off your product with professional photography
Given Instagram is mainly a visual platform, there’s no better way to showcase your products than through stunning pictures. A user may choose to follow an account just because of its visually appealing Instagram grid posts. Subscribed followers are more inclined to buy from you because they enjoy your posts. Selling products to customers who are discovering your account for the first time on Instagram is far more difficult.
4. Write interesting captions
Having an engaged audience is the key to selling on Instagram. Instagram will push your content to its users more if your followers interact with your posts. Captivating captions elicit responses, so don’t settle for dreary wording. Captions are restricted to 2,200 characters, and each post can contain up to 30 hashtags. Keep in mind that the Instagram app only shows the first two lines of text, so ensure your material is compelling instantly.
Instagram caption checklist:
To make your postings more readable, format your captions. To add bullet points and new paragraphs to your text, use emojis and numbers. To add line space to your text, compose it in the Notes app first and then paste it into the caption box. To actively increase engagement, utilize action verbs like “tap,” “tell,” “use,” and “share.”Give the most important information to the user first. Create titles to grab the attention of your audience immediately. To get your audience to connect with your content, ask them questions or start dialogues. To increase traffic to your page, use location tags and hashtags.
Those are the basics of how to sell directly on Instagram and how to grow your audience.
