There are many ways to increase viewership by obtaining more fans and followers.
The two distributions that you can increase fans and followers are organic and paid.
Organic:
1. Through a website – Posting social media links on a website
2. Contests / Drawings – Extra points for entries for following or liking social media pages
3. In person CTA’s – In store signage or flyers
4. Events – Conferences, other events, etc.
Paid:
- Advertising – Paying to increase followers (ex. SEM, SEO).
Six Steps To Becoming Contagious
- Social Currency: Self-enhancement and Identity-Signaling, people are more likely to share what makes them look good. Have a product that creates social currency to increase fans and followers.
- Triggers: Triggers are words, signs or signals that remind you of the product. People share things that come to mind easily and if you can associate your product with a trigger than you can increase your fanbase as interest will grow overtime.
- Emotions: Connecting products with strong emotions leads to sharing. People share things that touch them emotionally. Connect your product with strong emotions to increase viewership.
- Public: Social proof: our decisions are affected by what everyone else is doing, as people are interested in things other people have. Make your product visible.
- Practical Value: People seek advice and look for content that is actually helpful. People are interested in valuable information. Create “how to” type content and share tips through life hacks and recipes
- Stories: People share good stories and communicate through them. Create a story and make your product a relevant part.
