Different Types
The three most common forms of digital analytics for a website are bounce rate, exit rate and return on ad spent. These analytics are essential to finding what is working on your website and what needs improvement.
Bounce Rate
Bounce rate is the rate of which a customer visits your site and leaves prior to taking the time to click on menus or other buttons present on the site. This can help you judge how attractive your site is to users as well as if the site is laid out in a well-organized manor.
Exit Rate
An exit rate on the other hand is based on the specific web page a consumer is on when they choose to leave your site. This may raise the question, is your web page missing something or is your site a black hole?
Return on Ad Spend
The last major digital analytic we are going to discuss is return on ad spend. This is a true indicator of the conversion your site is able to convert. As you spend money on ads, the idea is to gain more revenue in return than what the ad cost in the first place. Thus, giving insight on what may need to be change. To find out more on what could be beneficial to change, you could apply A/B testing to find the optimal combination.
