When you spend money on an ad campaign you want to make sure you are getting your money’s worth. If you just put out ads and don’t follow their progress you will have no way of measuring their progress. This is why it is imperative to track and follow your digital analytics, therefore you can use this data to improve. When advertising on google they give specified analytics to better help you track the progress of an ad or website traffic.
Using these analytics you can run an A/B test to see what content best caters to your audience. Without analytics you won’t truly know the progress you are making online. This is why using analytics helps to make an informed decision and set realistic goals.
