What is Digital Analytics?
Digital analytics is described as the process of analyzing data gathered from the online world. This information is useful to gain knowledge and insight on how a business’s customers are acting. The information gathered can help you determine what is and is not beneficial to your business.
Click-Through Rate
A click- through rate is the amount people visiting a web page who access a hypertext link to a certain advertisement. This is a great way for businesses to track how an advertisement is doing
Bounce Rate
A bounce rate is how long users click on a web page and view it for. If you see that your users or customers dont spend very long on your web page, you should figure out a problem to that solution. The bounce rate is a very powerful tool in digital marketing
Exit Rate %
The exit rate is known as the percentage of exits on a given page.
