Why is Digital Analytics Important?
As you all know the human race has been able to evolve rapidly since the invention of the computer. This includes the business world. With smarter technology, businesses have become the most efficent they have ever been. To keep up with competition, it is very important use our new technology and track data. On what your buisness does well, what it’s weaknesses are, and if/where it can get an edge on it’s competitors. Below I will list specific analytics that you will want to pay attention to when it comes to online marketing.
Important Analytics
Impressions– How many physical computer screens is your company website appearing on? This statistic will show how accesible your website is to potential customers, how much interest you website is gaining, and will reveal if your website has keywords connected to it.
CTR– Out of every person that sees your ads, how many are clicking through. Click Through Rate (CTR) measures how affective your ads are at drawing people to your website. If you are able to get a good number of people to click in through your ads, Google will feature your website closer or on the first page when a person puts in a related keyword.
Conversion Rate– When someone who clicks through your site ends up buying one of your products, it is called a conversion. The rate that your site gets buyers is called conversion rate. This statistic will show how well your website is set up and how customer friendly it is. Typically you want your website to be easy for people to navigate and read. You also want pictures our your products, tabs where people can find more information about your product, and a mission statement about your companies values.
