There are 3 different types of media
Paid, owned, and earned
First off…. lets find out what social media is.
Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.”
Paid, Owned, Earned
Paid Media consists television commercials, billboards social media advertisements. They are essential component of revenue growth and brand awareness for online businesses. Paid media is a great way to promote content in order to generate more earned media.
Owned Media consists of things such as websites, social media accounts, and any thing the company owns and has complete control over. Owned media typically has a greater ROI.
Earned Media consists of reviews and shares and posts from consumers and buyers. As the owner of the business, you are not putting any effort into the earned media.
