Social media marketing is defined as a form of internet marketing utilizing social networking sites as marketing tools, thereby gaining traffic, brand exposure, and interaction with customers through social media. Social media marketing is a great tool for promoting a brand to people for a relatively low cost.
Facebook is a prime example of a great place to utilize social media marketing. It allows the algorithm to pick who sees your ad, and with research, should be your target market. Facebook is used by 2.9 billion people, this is the largest platform in the world, and business have the chance to advertise their product on it!
The most important aspect of social media marketing that advertisers should know is the Marketing Trifecta. First, is paid media, which is where your company pays for your advertisement to pop up on people’s Facebook or Instagram feed. Then, is owned media, which is where your company’s page or other page’s supporting your company are being followed and shared by people, this is free. Lastly is earned media, and earned media is where your followers and preaching about your company, whether that be through posts or word of mouth, your company has earned this share of advertising.
