Forget the idea of “build it and they will come.” Designing a mobile responsive website isn’t enough to draw online traffic. After your website is live on the Internet, you have to make it easy to find for your current and prospective customers. That’s where SEO comes into play. SEO is a long-term marketing strategy that helps elevate your website’s search rankings under relevant and geocentric key terms. In layman’s terms, it helps push you to the top of the list of websites brought up in searches relevant to your website’s content.
This is considered “free” traffic. When you’re optimizing your SEO, you aren’t paying Google to elevate your website’s rankings. You earn it by providing Google’s constantly evolving algorithm with credible and relevant content.
There are many ways you can increase your SEO relatively quickly, especially if your online presence is new. However, to really establish your website as a credible source that consistently ranks on the first page of relevant searches, you have to continually update and maintain your content. You should consider this an ongoing process that is consistently maintained.
