What is SEO?
SEO (Search Engine Optimization) is the process of using specific keywords to improve your site’s visibility in search engines.
Keywords play a significant role in SEO by helping generate essential traffic to websites all around the internet. Keywords are the ideas and topics that define what your website content contains.
The two different ways to improve your website optimization include offline and online keywords.
Offline Keyword Research: Brainstorming, marketing collateral, customer surveys, and listening to customers (salespeople)
Online Keyword Research: Google Autocomplete, Google Adwords, Keyword Planner, and Google Trends
Both of these keyword research are crucial in improving Search Engine Optimization for your website. These keywords should be relevant to your specific company and what it has to offer to make it easier for consumers to be directed to your website.
