With Google holding roughly 93% of the market share for search engines they basically run the web. When you search for something you want to buy the first few results will most likely have an ad icon next to the companies excert. This is known as search engine marketing(SEM) when a company pays to be shown under a certain key phrase in your search result. If you are to search for mens shoes most likely you’ll get results for big brands like nike, addidas, or shoe stores that are nearby. These people bid to be displayed first which is why they have the ad icon next to them.
On the other hand, if you are to scroll past these ads you will still see results for your desried search. These results are called search engine optimization which are organically derived. This means this company through having an appealing and affective website has been the leading destinatoon for this certain keyphrase. It is extremely important to have your website on the first page as very few people will go to the second page.
Both way are great options to expand your company and using google marketing however, organically having your webiste show up first is free and telling of a good quality website.
