Pay Per Click (PPC) and Cost Per Mille (CPM) are two of the most common type of advertising in digital marketing. The two types of advertising vary in a myriad of ways and have varying advantages and profitability that various organizations can benefit from.
Pay Per Click.
- Pay Per Click is a type of advertising where the advertiser pays per click rather than per impression.
- Pay Per Click is usually measured by looking at the resulting Cost Per Click.
- Usually a bidding process.
- Generally favored over Cost Per Mille.
Cost Per Mille.
- On the other hand, Cost Per Mille is a type of advertising where the advertiser pays per 1,000 impressions.
- Cost Per Mille is measured by looking at the number of impressions.
- Impressions are views.
