AND THE WINNER IS ……….
PPC- PAY PER CLICK
- A type of advertising where the advertiser pays per click and not the impression.
- Usually (For Search engines) a bidding process.
- Measured by looking at the resulting CPC.
- CPC- Cost per Click
CPM- Cost Per Millie
- Alternative to PPC
- A type of advertising where the advertiser pays per 1,000 impressions
- Measured by looking at the # of impressions
- Impressions=a view
