What is a SEM?
SEM stands for Search Engine Marketing. It is a digital marketing strategy used to increase the visibility of a website in search engine results pages. SEM keywords are words and phrases the describe the company or product and it helps to determine when and where your ad will be displayed in search engine results
What is a SEO?
An SEO is a Search Engine Optimization. The main purpose of an SEO is to get higher rankings on search engines when then causes a larger target audience. It is used to help consumers find a website when it is most relevant to their search. Google+ is the highest correlated social factor for SEO ranking.
Optimizing SEO – A Few Key Terms and Descriptions
Title Tag
A Title Tag is the name of a web page in the tab of a browser that helps ensure your listing on search engine pages says the right thing about the company.
Description Tag
A Description Tag is where you sell your company or product. This tag is around 160 words and is the first impression and descriptions of your services, products, and or company.
Headings
Make sure your headings include keywords! This will make it easier to locate. Headings will range from H1-H6 in HTML
