The most important part of having a brand is that it is recognizable. One of the best ways to help with this is standardization. Standardization is extremely important whether it is for your logo, photos on your website, or even just text. Having your logo standardized allows for people to become familiar with it, allowing it to become instantly recognizable to consumers. On the other hand, if you don’t standardize a logo, it may create confusion with potential customers as they may question the legitimacy. With growing competition every day, the last thing, you want to do is have your website lead to confusion or look messy to a potential consumer. This is where standardized text among all products with similar sized and styled photos of products dramatically change a websites feel.
The first few seconds usually decides how people feel about your site and brand. Having a neat and presentable web face can increase their stay-time leading them to more product exposure. Websites that are jumbled and hard to navigate can scare potential customers away leading to loss revenue. As they may run into a slew of issues that causes them to ultimately leave the site. Having a website that is easy to navigate allows for customers to have the best experience.
