How does web marketing create effective websites?
First off, what is web marketing? “Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.” (Alexander Santo)
Today, a companies website is the main place where customers can learn about the brand and also purchase/ take action to help increase the interaction and growth within the business. There are a few ways that companies are able to promote their products or services online that can help attract the most customers.
- SEO! SEO stands for Search Engine Optimization. Having good SEO will help make the companies website easy to find. This is super helpful especially if you are selling something that is common.
- Having Good Content. Having a website that looks like it was made by a 5 year old, is not going to keep customers coming back. Companies should always try to have a website that relates to their brand.
- Influencers! Having famous people promote a product is almost always guaranteed to get a company some sales. This is also helpful to reach a new target market!
By using these 3 simple ways to promote a website, a company is off to a good start!
