The world is evolving and NFTs (Non-Fungible Tokens) are one of the newest and latest trends in the digital marketing world. Brands and Company’s are taking advantage of these exclusive NFT communities and using the hype to draw people in and become a part of something bigger. It is my belief that NFT’s will help reshape the way the companies use digital marketing to reach there majority customer base. NFT’s might just look like flat 2D images on a screen, but they are living on the blockchain and being implemented into the metaverse as we know it. The future of digital marketing is closer and bigger than we think.
Bored Ape Yacht Club
The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique and living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits. These NFTs were going for about $350 in Ethereum about 6 months ago and are now going for $217,000 minimum. BAYC has recently seen some rumors of a collaboration with Adidas which can both benefit the community as well as the ever expanding customer base of adidas clothing and shoes.
BAYC x Adidas Collaboration
A few days ago Adidas started taking some steps in order to secure there spot in the metaverse. They started by acquiring a large plot of prime real estate within the SANDBOX arena. This came as a big surprise to most since days prior it was announced that Nike had done the same thing! Well just yesterday this image was posted on Twitter from the BAYC page and as you can see, on the hoodie is an Adidas logo turned to the side. This hints that BAYC may have some exclusive Adidas branded clothing either within the metaverse or on the bored ape avatars. The specific details of the collaboration are yet to be revealed but this sparked massive conversations and huge speculation on what’s to come.
The Metaverse
The metaverse is going to be an ever-expanding digital universe that can theoretically display or allow you to experience anything that you might want to. The metaverse is going to be used as a massive digital marketing tool whether we like it or not because companies are going to fighting over what we see and who is advertising or marketing to us.
I find this topic interesting as during my internship this year I’ve worked on a press release for an NFT drop for BurberryXBlankos.
Very intriguing topic. Love your written explanations!