Email Marketing involves the use of email to promote products or services while working towards building relationships with customers or clients. It is a useful tool, and email proves to still be a more effective way to acquire customers than social media. Marketing emails seek to communicate information to potential or current customers on things such as updates on the company, or notifications of promotions and exclusive deals. The different types of emails include marketing/broadcast, transactional, triggered, and onboarding. It is important to understand the difference between these emails to select the best email or emails for your company.
Types of Emails:
Marketing/Broadcast email–
Broadcast emails are scheduled email campaigns that are sent out to a large group of contacts at once.
-email that goes out to a company’s email list
Examples of Marketing/Broadcast email:
- New product updates
- New sales
- General monthly newsletter
- Weekly account info (e.g., points)
To discover more about broadcast emails, check out When to Use Broadcast Emails (+ 9 Examples That Work in 2021) (activecampaign.com)
Transactional email–
A transactional email is sent out to an individual following a commercial transaction or specific action performed by that person, such as a password reset request
-when a customer makes a purchase
Examples of Transactional email:
- Account creation confirmation
- Automated confirmation of the order
- Confirmation of payment
- Confirmation of shipment
- Delay of shipment
These types of emails generally have high open rates and engagement because customers are anticipating them in their email.
To learn more about transactional email, check out About Transactional Email | Mailchimp
Triggered email–
A triggered email is defined as an automatic reaction to a customer’s particular action or behavioral pattern.
-when is sent outside of regular scheduled marketing emails. This type of email is triggered by customer’s actions
Examples of Triggered email:
- Cart abandonment
- Request to review a product
- “Welcome back”
- Birthday messages
To learn more about triggered emails, check out What is Triggered Email: Definition, Examples, Video – Definition | SendPulse
Onboarding email–
Onboarding emails are designed to help new customers to use and gain value from a product or service
-sent to someone who is new to the list
Examples of Onboarding email:
- Welcome offer
- Invitation to join social media
- Reminder of welcome offer
For more information on onboarding emails, check out Onboarding Emails, Examples, Ideas and Best Practices [Updated 2020] (getvero.com)
To explore more about email marketing, check out this website Email Marketing: What Is It? (thebalancesmb.com)
