email marketing is a very popular way of marketing to your existing and potential clientele.

With email updates about new items, deals on products, and monthly subscriptions to your business, there is numerous ways email marketing can help your website visitation and increase your customer base.

lets take a real life example;

In real estate, agents have a long list of potential clients and are required to meet on average around 150 people to sell one house. The way they would use email marketing would to send people a reminder to keep their agency in their minds around every 2 or 3 months. That way they could have a simple email to forward to any colleagues of theirs that are in the real estate market looking for an agent. In addition, linking your website in the email helps boost your viewership on the website, thus increasing the number in which your website appears in a search result.