Email marketing is a great way to introduce people to new products you have or different products that they might find interesting. this kind of marketing is very effective because everyone uses emails whether or be for pleasure or for work. There are different kinds of marketing through emails that exist such as Broadcast emails, transactional, triggered, and onboarding. Each one of these has different uses and show different info.
Broadcasting Emails:
- These show new product sales
- different updates on products
- Is generally a monthly “newsletter”
Transactional Emails:
- These need an account to be created
- It has an automated order confirmation
- It also has many other updates regarding your order
Triggered Email:
- It requests a review of your cart
- sends welcome back emails
- as well as birthday messages
Onboarding Emails:
- This has welcome offers
- different invitations to other social medias and app downloads
- as well as explanations of different website and store features
