Destination
The destination is a page on your website that users see once the user has completed an activity, or specific location loads. The destination conversion report can be used for retail or lead generation.
Duration
Duration is the amount of time spent on the site by users. The goal is triggered when a user’s time on a site falls above or below a threshold that you specify. Duration measures engagement performance.
Pages/Screens per Session
The pages and/or screens per session is defined by a specific number of pages or screens viewed by a user. This can be triggered when a user sees more or fewer pages than the defined threshold. An example would be tracking people who visit more than three or so pages. Events measure engagement to see more specifics of your sites interactions.
Event
An event in digital analytics is triggered when a user performs a specific action that is defined as an event. An example would be downloading a file, starting a video, or clicking on an advertisement. The event goal type measures conversions that are used when a behavior does not load a new page.
