Digital Analytics is analyzing data from websites and the online world. It is extremely insightful when coming to marketing because it can inform on many aspects of consumer behavior. Using data analytics can help you understand exactly how to satisfy your customers, which is key in the online universe.
Some different factors about digital analytics that are important to marketing are:
- Website Traffic: lets you know where customers are going online or on a website
- New Visitors: shows how many people come across your page
- Old Visitors: shows how relevant your site is
- Conversion Rate: sales to viewing ratio
- Bounce Rate: shows how many people leave after briefly looking at your site
Overall, digital analytics can really make a difference on how your online presence is being perceived. It becomes useful to any business or personal webpage to figure out what viewers want. It helps to navigate what to do next and succeed as a whole.
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