Cadence in E-Mail marketing is basically when, why and, what time you should send an E-Mail or a reminder E-mail. The Cadence of E-Mails is very important to any business who sells any form or products or goods. These E-Mails can help boost profits in many ways by reminding the consumer of an upcoming sale or new product release.
For example, If I worked for a clothing company I would set up a certain cadence for E-Mails that followed the schedule of our flash sale on women’s shirts. This will hopefully bring customers to the sale and remind them of what a great deal they are getting. I would also implement a cadence for the release of new products to attract returning customers as well as new ones.
