Analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors on a website, in order to understand and optimize web usage.
Why Google Analytics?
- It’s free!
- It’s industry standard (98% of businesses/sites use GA)!
- Simple to use!
- Highly customizable!
- Integrates nicely with other Google products (e.g., AdWords)!
- Extensive online support and tutorials!
- Sufficient for most marketers – but there is paid Analytics software with more functionality!
GOOGLE ANALYTICS REPORT
- Audience
- Where geographically?
- Have they been here before?
- What devices do they use
2. Acquisition
- What channels are driving the most traffic in?
- Which sites are bringing traffic to your site?
- Which campaigns are driving the most traffic?
3. Behavior
- Which pages/
- Where did they enter and leave?
- What actions did they take?
4. Conversions
- Did they complete our goals?
- Did they complete a transaction?
- If not, did they drop out?
