Step 1: Have a sample size that is large enough to thoroughly support the data produced. The larger the sample size the more credibility your data will have.
Step 2: Be sure to emphasize the length of your testing is enough to answer any possible questions or doubts that may come up regarding your data.
Step 3: Be sure to use the best attribution modelling for your data.
Step 4: Never include bias when making any conclusions on the data. Bias can potentially contradict any data conducted.
