What is digital analytics?
Analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors on a website, in order to understand and optimize web usage.
Why use Google Analytics?
- Free
- 98% of businesses use it
- Simplicity
- High customization
- Integrates with other google programs and products
- Extensive support and tutorials
The Behavior Report
- The reports tell you what pages people visit and what actions they take while browsing.
- Knowing how visitors move through your website lets you optimize your website performance and conversions.
- After evaluating the behavior report, it is important to set up conversion goals.
In conclusion, Digital Analytics plays a huge role in how successful a business is at digital marketing. A business can use this free data to generate lots of traffic and revenue. Understanding what your target consumers’ needs are before they even realize they have a need can be crucial to the success of a marketing campaign.
