Analytics-the process of measuring, collecting, analyzing, and reporting the behavior of visitors on a website, in order to understand and optimize web usage.
In other words, from the quote, analytics is just a collection of words and numbers
hahaha.. just kidding it’s probably a little more complex as it deals with a more complex understanding of numbers. In general it to helps you with your website by gathering lots of data on how users use their website
Well, you can apply the data from the analytics to how a company will develop/improve on. You can get this data from one of the most used programs Google Analytics
Here’s a short video that explains Google Analytics
