Paid Media: Are the marketing tactics you pay for to initially reach customers in a market. A few examples of paid media includes billboards, sponsorships, social media ads, TV ads, and much more.
Owned Media: Is the web property that you are in control of and is specifically designed for your product or brand. Owned media consists of mobile apps, company stores, retail stores, and much more.
Earned Media: is the exposure your company has gained from marketing tactics that you do not pay for. Examples of earned media are customer reviews, YouTube, Instagram, and many more.
