Downloads on Tiktok

After the merge in August of 2018 with ByteDance.inc Tiktok saw a huge rise in downloads, over 205 million downloads. Fast forward to 2020 in the beginning of Covid, Tiktok had over 315 million downloads during just the first few months of the pandemic. To this day Tiktok has over 2.6 Billion downloads with over 130 million monthly active users in the U.S alone.

The Age Range on Tiktok

As shown in the graph to the right, the most common age group on Tiktok is ages 10-19. Although the social media app is considered a “kids” app over 66% of people on the app are over the age of 20. It is truly a fun and entertaining platform that almost anyone from any age range can enjoy. As long as you have a phone you can have a Tiktok account, even with the age being 13 to access the app.

Ads on Tiktok

Although Tiktok is a free application to download it still has its fair share of ads and in-app purchases. Tiktok charges between $20,000-$200,000 per ad campaign. Not only does Tiktok charge money per ad but also Creators can charge anywhere between $100-$200 and $600-$1000 depending on how many followers they have on the platform. Tiktok made over 500 million last year alone in Ads and in-app purchases. But not every creator can do a brand advertisement. They have to be approved and also have to have some requirements. 100,000 followers, 500,000 views and likes in the last 30 days are the requirements to even apply for the ad program.