Definition:
Social Media: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
Social Media Marketing: A form of Internet Marketing utilizing social networking sites as marketing tools, thereby gaining traffic, brand exposure and interaction with customers through social media.
Six STEPPS to become Contagious
- Social Currency
- Self-enhancement and Identity-Signaling
- $850 Travis Scott Jordan 1’s (shoes)
2. Triggers
- Triggers remind you of the product
- LeBron James to Basketball. (You think of him playing basketball before his clothing brand!)
3. Emotion
- Connecting products with strong emotions leads to sharing.
- example: “fear” or “love”
4. Public
- Our decisions are affected by what everyone else is doing.
- If my teammates get new gear then I feel I have to also.
5. Practical Value
- People look for content that is actually helpful.
- Things like recipes or “hot to” videos on Youtube.
6. Stories
- People communicate through stories.
- Nike with their “Everyone has a voice. Everyone has a story.” campaign. “This article and photo gallery give an intimate look into Amsterdam’s elusive street football scene … while this video celebrates NBA player Kyrie Irving’s father and the sacrifices he made through a simple game of one-on-one.”
