The term social media marketing (SMM) is fairly new. Within the past 20 years, platforms and services have become available for businesses and private users to ‘post’ updates on what they’re up to. At first, it was seen as too personal but over time and after numerous updates, companies like Facebook and Twitter have exploded in regards to users. It is sort of like a ‘you scratch my back I’ll scratch yours’ concept. Companies shout out their accounts on the respective social media sites and the social media sites provide them a platform with advertisements. A majority of the most popular social media applications (apps) are on mobile app stores to be downloaded and used with ease. This has directly made these apps on just about every mobile device on earth.
Social Media & Mobile Marketing
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