To begin, Social Media Marketing has a handful a myths that marketers need to be aware of:
- Social media is free
- Good social media must go “viral”
- Social media will replace traditional media
- Good social media must reach millions of people
- A good social media campaign can fix most other problems
- social media should function independently of traditional media
- These are all myths that marketers must be aware of when they are trying to influence consumers to try/purchase your products/services. No matter the number of people you are reaching, it is important to remember that what may be right for another business, may not be what is best for yours.
The Marketing “Trifecta”
Earned Media
Earned media is any media that is earned as a result of the businesses success. For example, earned media may be shares, mentions, posts, or any free exposure from consumers through your companies generated content.
Owned Media
Owned media is the content that is specifically owned by the company. This could be the business website or fan pages that the business may control and run on a daily basis.
Paid Media
Paid media is anything that the business pays for so that the consumer can see it, interact with it, and hopefully purchase the products/services. This is typically done through some sort of advertising.
Creating Social Media Content
It is vital to provide your customer base with information that adds value to your business and products. When creating successful social media content, one must provide value to the consumer through:
- Humor
- Deals/discounts
- Contests/drawings
- Useful ideas and practices
- Insider knowledge
- Product updates
- News from icon
- Training/education
- Community
