What is Social Media?
Social media are forms of online communication to share information, such as messages or personal life events.
Now, when it comes to marketing, using social media helps promote awareness, traffic, and exposure to other competitors or companies.
The Marketing Trifecta
Earned Media
Free exposure that you get from customers.
Owned Media
Channels firm controls and can be fully owned or just partially.
Paid Media
Includes advertisements and promotes brand awareness.
4 Steps of Social Media Marketing
- Determine the Objective
As a starting up business, building brand equity is important. This helps brand loyalty and awareness to your business. Getting loyalty from customers encourages frequent purchases, with this, the possibility of building a bigger business or expanding.
2. Plan Content
When posting on social media platforms, choosing a platform that has your target audience is crucial. If you are a clothing company mainly for girls ages 18-24, choosing Twitter or Instagram is beneficial. Also, including humor, colorful text, or important features helps generate traffic and loyalty.
3. Distributing and Promoting Content
4. Measuring Success
Measuring acquisition is mainly looking at the likes on your posts, plus measuring new followers. Also, looking at the amount of shares and engagement on your posts helps communicate between customer and business. Someone could ask a question about restock or uping sizes on clothing.
