SEO is short for search engine optimization which in short is where your website ends up on a list of all others when something is searched. Below are key terms and explanations on why this is an important factor in marketing.
Organic search is arguably the most important since this is a free way to boost how high your web results are. To build this you need to optimize your website and see why people are coming to your website and make sure you are using correct keywords. By doing this you will build your way up to the top of searches and hit target audiences. When picking keywords it is a good idea to always be a niche to a bigger subset of people and not use words that are too broad.
SEO will make or break your companies website for numerous reasons. First of all, online shopping and browsing is the way most people buy things nowadays and without being on the top of a search engine you won’t be found and lose business to competitors. Second, without a well-known business and good keywords, you are losing the top spots on many different search pages causing loss of business.
