Pay Per Click- PPC is a marketing tool that involves paying web pages and search engines to advertise your product, service, or website. One interesting aspect of PPC is you only make a payment if someone clicks on your ad. So even though you are having to make a payment, you also have the piece of mind knowing that whatever you are advertising is receiving the attention you intended for it to get. In addition, the results of PPC advertisements are very positive with over half of the customers clicking on PPC ads calling the original advertiser afterwards.
