Search Engine Optimization is a very large part for any company. Whenever someone types in a key word related to their company they want to be the first result because it gives them the best customer traffic. If a company doesn’t utilize this the is opportunity for a massive amount of potential customers. Some companies pay google and other web browsers to show their companies site higher on the search list than others when keywords are entered. The best way for a company who dissent pay to be high up on the search is to make sure they have good use of Meta Tags, Beneficial key words, social media networking, and are staying up to date with their information.
Improving your Meta Tags: The tags, title, and description of the company is a great way to start because it is usually the first thing that people are looking for.
Beneficial Key Words: These words will help people who are necessarily looking for your company but something similar to show up on their search opening the opportunity to gain a customer. For a company it is also important to have key words that other companies might not use so whenever the word is search they will be one of the only ones to show up.
Staying up to date with Information: Staying up to date with the websites information is important because you don’t want your customers to have information or products that aren’t available or old instead of newer or better products. This could also lead customer to getting the wrong information about your company and leading to the loss of customers.
Social Media Networking: On a day to day basis almost every is on social media at one point during their day so the more a company has a influence on these different media platforms then the more they can attract customers to their products. This is a large part of marketing currently because almost every media that people use has ads that show products that will interest them and lead them to their web page.
