The Purpose
The purpose of any website is the same, no matter if the site is new or old, and no matter what the budget of said site is. A well designed website should be able to consistently drive traffic, build awareness, and ultimately sell products. Most of the time all of these things can definitely be hard to come across at the same time.
The Credibility
This wasn’t as big of a problem a decade or two ago, but in 2021 basically everyone and their mother could make a website if they absolutely needed to. Now, it is really easy to add a premium look and feel to a website and every tech savvy consumer are keeping a keen eye out for scams.
This is why it is more important than ever to make sure you have and include certain key pieces to your website such as:
- About Us section
- A place to learn about the company
- Testimonials
- Team/employee Pictures
All these aspects together can build your credibility and draw in safety conscious customers that would otherwise take their money elsewhere. These aspects show that you are a trustworthy company that has sold to many already that people can relate to.
